Charity and Non-Profit

ThinkVivid has wide-ranging experience of conducting qualitative research in the charitable and public sectors. We have worked in the fields of sexual violence, domestic abuse, parenting support for hard to reach families, medical charities, citizenship and with funding bodies looking to support individual charities in their area with seeding funds or longer-term grants.

With these kinds of audiences, we need to be ingenious about how we choose to consult and engage with them. We have convened face to face focus groups, in-home family interviews, street encounters (an opportunity to talk rather than just to fill in our short survey), online surveys, Facebook pages to use for comment, telephone and Skype interviews with busy professionals or with those who are ill, isolated or geographically scattered.

Kensington and Chelsea Foundation

ThinkVivid has conducted a number of workshops for a leading charitable foundation in London. Its role is to support local projects which reduce isolation and exclusion, develop skills and employment opportunities, and help children and young people to have the best chance in life.

The workshops brought together local charities and other organisations that might benefit from the funds of the Trust.  Together they explored the needs of the people they supported and identified services currently provided.  Themes emerged through whole group and breakout sessions.

The workshops enabled the Trust to:

  • Achieve a greater, shared understanding of the communities served.
  • Identify gaps in service provision
  • Share ideas for new service provision
  • Explore ways of collaborative working between the organisations represented
  • Reduce duplication of effort across the board. 

Harrison Carloss

ThinkVivid has conducted a number of projects for marketing agency Harrison Carloss and its client, a leading Charitable Trust providing retirement villages and smaller housing communities for those in later life.

The Trust and Harrison Carloss were keen to understand more about the needs of its key stakeholders – potential residents.  Our face to face focus groups were recruited sensitively in areas in which the Trust were building new villages.  The subject of moving from a family home to a retirement village can be a difficult and emotional one. We were very careful to use trusted recruiters who could engage at length with individuals to reassure them that this was market research and not a selling exercise and to listen to their individual stories – their hopes and fears for such a move. 

Facilitating the focus groups was a moving experience.  Understanding the difficulties for individuals and their families of trying to weigh up an unknown future against a known but unsustainable present, was thought provoking.  Individuals found the group experience both useful and supportive as they shared their experiences and thoughts with others facing similar challenges to themselves. 

The feedback from the focus groups was used to help HCL and the Trust

  • Gain further insight into the hopes and fears of those they were looking to support.
  • Understand more about the design of the individual apartments they might provide
  • Explore the amenities and facilities residents wanted
  • Identify frequently asked questions potential residents and their families needed an answer to before committing to a purchase.

Customer Testimonials

Headstrong Thinking have worked with ThinkVivid on a number of occasions when we have needed insightful qualitative research combined with strong strategic input.  This project required great sensitivity in its approach to a range of stakeholders affected by the disease we were exploring.  The findings provided us with a deep understanding of the challenges those individuals faced. It allowed us to help our end client develop a series of evidence-based behaviour change initiatives to better support people directly affected, as well as their families and the clinicians treating them

Alison Hardy, Director, Headstrong Thinking

Working with ThinkVivid over multiple projects provided us with great insights and helped us understand fully the needs and aspirations of our target customers.  The findings injected truly fresh thinking in our client’s marketplace

Mark Bennett, Production Director, Harrison Carloss

Alison supported us to run and facilitate research groups with individuals affected by the fire at Grenfell. At such a sensitive time for the community, her professionalism and experience were crucial to the success of the research. It was a real pleasure to work with her.

Charlotte Rossan, Communications, Partnerships Manager, Kensington and Chelsea Foundation

I’ve worked with Alison on a number of occasions now, and it’s always been a rewarding experience.  She is a strong strategic thinker, as well as being a highly experienced researcher and that combination is to the benefit of her clients.  Her reports always contain actionable and reflective insights, which we have found invaluable.  I wouldn’t hesitate to recommend her

Director External Affairs, Cheltenham Ladies’ College

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